FAQ

The challenge for future growth is to increase awareness of our company. At the same time, we feel the need to take the lead in raising awareness of EC sales of residential equipment replacements and in updating the image of the industry.
As a measure to expand awareness, we are actively investing in branding to increase brand recognition.
Specifically, we are continuing to make efforts to increase name recognition through the use of television commercials.
Details about our investment in TV commercials are featured in the article "IR News Vol.4".​
In addition, we are promoting the development of next-generation systems, the cultivation of the BtoB market, and entry into new businesses in related fields.

As these are things you use every day, replacing residential equipment can greatly improve the quality of your life.
In order to realize a fun and comfortable life for our customers, we adopted the name "Koukandekirukun" which is easy to remember and friendly, reflecting our desire to remain a reliable and approachable presence.
Click here for more information about the origin of our company name

Based on past trends, in normal years, the ratio between the first half of the year (April to September) and the second half of the year (October to March) is roughly 45:55.
In particular, demand tends to weaken from April to June due to the inclusion of long holidays and other factors when viewed on a quarterly basis.

With the current number of residential equipment installer, we have enough personnel to meet our planned targets, and we have sufficient capacity.  Looking ahead, we are recruiting appropriately in line with the expansion of sales.

The majority of our users are home-owning households in their 50s, and 25% of monthly orders are repeat orders from existing users.

Through digital transformation, we have carved out a new market for "residential equipment replacement work," an area that is costly and difficult to monetize in the industry.
Thanks to the high-quality content it has accumulated over the past 20 years, the "Koukandekirukun" website has grown into a large-scale e-commerce site with 30 million page views per year. It continues to update its highly unique content daily, and is constantly evolving and growing.
In addition, we do not require traditional on-site inspections that require people to travel to the site. Instead, we have accumulated over 20 years of expertise in providing accurate online estimates based solely on photos, and we utilize a unique web-based order management system.
Furthermore, the high quality of our installation work, guaranteed for residential equipment and the high-quality workmanship ensured by over 20 years of experience cannot be developed overnight, just like our web-based processes.
In addition, we have established a foundation for stable sales based on a high repeat rate from hundreds of thousands of existing users. Without this customer base, it would be unrealistic for new entrants to catch up with us, both in terms of quality and quantity, even if it meant spending a great deal of time and money.
Our company holds a dominant competitive edge by leveraging the combination of an extensive accumulation of high-quality content, decades of expertise in accurately calculating online estimates, a seamless integration of online estimation with our high-quality in-house installation management system, and abundant knowledge in web marketing.

In addition to the Kanto, Tokai, and Kansai regions, we provide installation services in major metropolitan areas such as Sapporo, Sendai, Hiroshima, and Fukuoka. 
However, we believe there is still significant potential for growth in these areas, and our primary focus remains on deepening our efforts within these regions. We plan to continue expanding our area of operation to densely populated regional cities surrounding the seven major metropolitan areas.

Since our establishment, we have not paid dividends, as it believes it is important to focus on strengthening its human resources and systems investments to improve business performance, as well as strengthening its financial base.
We recognize that returning profits to shareholders is one of our important management priorities. We intend to ensure that we have the financial capacity to pay dividends while securing the necessary internal reserves for future dividends and strengthening our management structure. However, at this point in time, we have not yet decided whether or not we will pay dividends and when.